Access Still Denied
A recent study conducted by Ravensbourne University in London highlights a strong desire among young adults aged 18-25 to pursue careers in the creative industries. The research, which surveyed 1000 participants during the week of A Level results in the UK, revealed that 43% of young adults are interested in working in the creative sector. Of these, 17% were already employed in the industry, while 26% were actively seeking employment, and an additional 33% expressed interest in joining the sector.
Among the creative industries, design ranked as the second-most popular choice for respondents, chosen by 28% of participants. TV and film topped the list at 33%, followed by fashion (25%), music (23%), and games (22%).
Despite the strong interest in creative careers, the study found that less than 25% of respondents had received recommendations or guidance on pursuing a creative career path from their schools, colleges, or universities. This lack of guidance appears to contribute to the perception among young adults that it is challenging to enter the creative industry, with 42% believing it is too difficult to join.
Additionally, concerns about the impact of artificial intelligence (AI) on creative jobs were raised, as 37% of participants expressed worry that AI could replace a significant number of creative roles in the future.
When it came to factors influencing career choices, good pay was identified as the top priority, with 32% of participants considering it a significant factor. However, many respondents also lacked knowledge about specific roles within the creative industries, including VFX animators (42%), UX designers (33%), and traditional craft-based positions like pattern cutting (35%) and broadcast engineers (22%).
Andy Cook, the vice-chancellor at Ravensbourne University London, emphasised the need to bridge the gap between education and the creative industry's needs. He highlighted that many individuals aspire to become film directors or fashion designers without being aware of the broader range of creative roles available within and beyond the sector. Cook also stressed the importance of dispelling the negative narrative around "Mickey Mouse degrees" and recognising the value of skills needed in one of the fastest-growing sectors of the economy.
The study reveals a significant interest among young adults in pursuing creative careers but underscores the lack of awareness about career pathways, salary expectations, and specific roles within the creative industries. It highlights the need for better education and guidance to help bridge the gap between aspiring creatives and the opportunities available in the industry.